Calling itself the premier Internet portal for movie and music fanatics, broadband entertainment network Intertainer today announced that it has finalized a long-term agreement with music label EMI Recorded Music, the third largest music company in the world.
The deal allows Intertainer to offer its subscribers music videos from EMI’s library that includes recordings from Capitol Records, Priority Records, Virgin Records America, and Blue Note Records. The videos will be available to all Intertainer platforms. Intertainer will also work with London-based EMI to market and promote new and established artists.
While viewing a music video, an Intertainer user can review a track list from the artist’s current release, purchase the current release or past releases, and find out more information about the artist.
“This partnership with EMI reinforces our commitment to giving Intertainer users the highest quality programming across all categories,” said Jonathan Taplin, Intertainer president and chief executive officer. “This deal is also significant because it reaffirms the music industry’s faith in video on demand as a valuable sales and promotional medium.”
Built on the growing appeal of on-demand entertainment for personal computers and televisions, Intertainer offers users up to 500 hours a week of individualized viewing of full-length motion pictures, new releases, television shows, music videos, and coverage of live concerts.
Intertainer obtains its content through partnerships with Universal Pictures, Warner Bros., Disney, DreamWorks SKG, Twentieth Century Fox, Sony, Miramax, New Line Cinema, NBC, Discovery, HGTV, ESPN, Pearson Television, Warner Music, Sony Music, and others.
Intertainer platforms include Intertainer.tv, a high-speed broadband on-demand entertainment service available through affiliate digital subscriber line and cable modem providers; Intertainer.com, a free lower-bit-rate broadband web site; and Intertainer’s digital cable entertainment service.
“Intertainer’s service is a quantum leap in providing consumers with quality entertainment on demand,” said Jay Samit, senior vice president of new media for EMI Recorded Music. “Having our vast library of music videos on the Intertainer network brings our artists and their fans closer together in a way never before possible.”
Intertainer (www.intertainer.com) is headquartered in Los Angeles. Strategic partners include Comcast, Intel, Microsoft, NBC, Sony, and Qwest.
