Lotus Development Corp. in Cambridge, MA launched an online storefront that displays and details Lotus products.
Based upon Lotus Domino.Merchant technology, LotusStore offers visitors a centralized resource for viewing information on Lotus products while directing prospective buyers to resellers and channel partners for purchase.
“With LotusStore, we’re using Lotus technologies to create an easy way for
customers to purchase products, while simultaneously connecting purchasers to
our resellers,” said Denise Clancey, senior director, Interactive Marketing
Group. “With LotusStore, we’re demonstrating how Lotus and its partners can
create an electronic selling chain.”
Upon selecting a product, the first purchase option is “Purchase from a Lotus
Reseller,” which will link prospective buyers to a list of Lotus resellers.
Customers are presented with a significant incentive to purchase from the
channel due to cost savings realized by purchasing Lotus products directly
from resellers.
The site offers Lotus product information according to the most likely
interests of visitors–“Catalog of Products,” “LotusStore Product Search,”
“Demos and Trials,” “What’s New,” “Special of the Month,” “Customer Service,”
and “Ordering Guide”.
In April, Lotus shipped the latest version of Domino.Merchant, Domino.Merchant 2.0 Server Pack. Domino.Merchant 2.0 Server Pack provides electronic commerce application templates, including an online storefront, multiple product catalogs and real-time, workflow-augmented order processing capabilities.
