Portal player Lycos, Inc. and tech
e-tailer Virtual Technology Corp.
Friday inked a deal for a co-branded computer sales site.
Under the terms of the deal, Virtual Technology will pay an unspecified sum
to Lycos (LCOS)
over the next three years, though exact financial terms were not disclosed.
The two companies will share ad revenues over the same time period.
The site will sell 60,000 hardware and 100,000 software products, among
other offerings. VTC and Lycos will market the products to the Lycos
Network’s 30 million monthly visitors, and the customers will also be able
to use the newly unveiled Lycos Rewards program.
The two companies are banking on computer-related sales as a safe e-commerce
bet; the market follows travel in rankings for highest-selling online
products.
In related news, VTC will re-christen its flagship site to NetDirect from Virtual World, saying that the name
change more accurately reflects its e-commerce strategy.