Just in time for the holiday advertising and shopping blitz, Microsoft and Yahoo have completed an important part of their search integration. Microsoft’s Bing platform will now power all of the paid search ads on Yahoo’s search engine, which means that advertisers’ accounts with Yahoo have been transitioned to Microsoft’s AdCenter.
Now, advertisers will be able to manage their accounts on both search engines through a single interface. But, as Ecommerce Guide reports, the chummy relationship between Microsoft and Yahoo had a rocky start.
Microsoft’s Bing technologies now power 100 percent of paid searches on Yahoo sites in the U.S. and Canada, the two companies said Wednesday. The switchover came right on schedule, and in time for holiday sales.
“This marks the completion of the transition of advertisers’ Yahoo (NASDAQ: YHOO) Search Marketing accounts to AdCenter,” said a post on the Yahoo Advertising Blog.