launched its new
Web-enabled software application, called Fashion Trip, in the first phase of
the company’s long-term strategy to dominate the fashion e-commerce market.
The company said Fashion Trip is a tri-faceted application providing young
women with personalized, online shopping in a 3-D environment. Fashion Trip
has three principal components–a CD application, containing a stand-alone
software program; a core of Web-enabled functions that complement the CD; and
a complementary Web site, scheduled for launch in September.
Fashion Trip is the result of extensive demographic research into the spending
habits, lifestyle choices and software needs of young women ages 15-28, the
Fashion Trip debuts with a vendor line-up that includes: Beverly Hills Polo
Club, Bongo, Buffalo Jeans, Charles David, Diesel, Esprit, Fiorucci, Fossil,
Girl Star, Greed Girl, GUESS Footwear, Jantzen, Jessica McClintock, Jonathan
Martin, Kik Girl, Levi’s Jeans, Nicole Miller, Skechers USA, Sport Obermeyer,
Squeeze, Steve Madden, TAG RAG, The Fashion Institute of Design &
Merchandising, The Sak, Wet Seal, XOXO, Z. Cavaricci, and Zoe.
Beauty participants include Almay, Girl Cosmetics and Urban Decay, while
entertainment partners include Amazon.com, Interscope Records, and
The Fashion Trip CD is designed to allow users to enter an easily navigable
3-D mall. From
the mall, the user can enter into photorealistic, fully outfitted versions of
vendors’ stores, then “drag and drop” merchandise into a digital dressing room
where users can mix and match outfits on a 3-D-like mannequin that
realistically drapes clothing. Intelligence embedded in the program allows for
seamless layering of multiple garments, enabling users to create complete
outfits from head to toe, the company said.
“The key strengths of
Fashion Trip are that it offers top-name fashion manufacturers, retailers, and
beauty and entertainment category leaders, while allowing users to mix and
match their favorite brands,” said Joyce Freedman, chief executive officer
of ModaCAD. “Fashion Trip is positioned to be the fashion destination for
young female Internet users looking for a complete shopping
Fashion Trip incorporates Fashion Finder, a new search engine that brings
garments to the user visually and with a single click sorts by brand, by
color, or by products category, the firm said.
Although the Fashion Trip CD is not dependent on Web-enablement, users who
hook up to the Internet will be able to take advantage of Fashion Trip’s
interactive features, including product and content updates and live chat.
Fashion Trip updates merchandise in vendor stores via the Internet using
update management technology, and links users to vendor Web pages for e-
commerce transactions, or to find out more information about store locations,
product availability, and ordering.
Chat allows users to experience Fashion Trip with friends in real time, either
through an Internet phone or via text chat, the company noted. While in
chat mode, users can hit
the “Friend’s View” button, which enables young women to use their CDs in sync
with each other, so that each user can see what the other has on screen. Users
can jointly stroll the mall, check out the latest styles together, or try on
clothes in a shared digital dressing room.
The third major component of Fashion Trip is its Web site, which is now in its
first phase of development. This site, which will be freely available to
anyone, contains an online lifestyle magazine that offers a glimpse of the
Fashion Trip experience.
Purchasers of the Fashion Trip CD (priced at $39.95) will receive a fully
updateable, total entertainment package including a magazine, movie trailers,
music clips, TV commercials, fashion videos, and links to Web sites with a
fashion focus. Fashion Trip is a joint development project by ModaCAD and