As part of the alliance, Honkworm and POP! will work together to create,
develop and produce multimedia “webisodes” for corporate clients. Honkworm and
POP! will also collaborate on developing and pitching new business
opportunities related to how brand name clients leverage entertainment on
their sites, they said.
“Corporate clients are looking for ways to add entertainment-value into their
sites to create repeat traffic and build new relationships with their
Honkworm CEO and former Microsoft executive Johan Liedgren. “But storytelling
for the Web is very different than creating commercials for TV–on the Web
you have to give viewers a reason to come back for more tomorrow.”
“Companies searching for a larger online audience will continue to move
away from static content and towards the benefits of streaming media,” said
POP! Multimedia CEO Bill Predmore. “The next wave of online advertising will
rely on dynamic, entertaining media that actively engages the user.”
Honkworm International is a privately held online advertising and entertainment agency and is a partnership between Johan Liedgren and Noah Tannen. POP! Multimedia, Inc. is a full-service online development studio specializing in online entertainment and animation.