Loyalty marketer MyPoints.com added five brands to its
e-commerce portal, MyPoints Shopping!, including CVS pharmacy, specialty
retailer Illuminations, magazine publisher National Geographic, department
store chain Nordstrom and online pet supply retailer Petopia.
The MyPoints loyalty program is an opt-in advertising service with more than
eight million members who earn rewards points for interacting with marketers
on the Web and via targeted, rich-media e-mail.
MyPoints enables businesses to identify, acquire and retain customers through
program that integrates highly targeted e-mail and Web-based advertising with
incentive points to respond both online and off-line.