The challenge of leveraging e-business to enhance customer relationships,
while protecting consumers’ privacy, will be the focus for PricewaterhouseCoopers’ Summit ’99, to be
held at the New York Supper Club on June 29.
Forbes Magazine will debut this year as the Summit ’99 media sponsor. The
program features a series of discussions on recent developments and related
issues concerning electronic business, consumer behavior and Web advertising
strategies.
The conference will also premiere Harris Poll Interactive’s
eCommerce Pulse, the first survey of its kind to provide definitive rankings
for e-commerce companies in specific categories, such as auctions, books,
clothing, computer hardware/software, electronics, music and video, toys and
travel. The survey will be the first report on a quarterly e-commerce
benchmark study designed to analyze the best way to build online brand
awareness, revenue both off and online and customer satisfaction and
retention.
The day-long program will focus on the struggle to attract and keep customers
by addressing questions such as: How can senior-level executives re-examine
assumptions about supplier relationships, time-to-market, and the value
propositions they present to customers? How can companies that wish to reap
maximum benefit and maintain a competitive edge institute online business
practices that make consumers comfortable with using their services? How does
the growth of e-commerce impact online publishing
models?
“The Summit is designed to provide attendees with the latest value-added
information that they can immediately put to use on behalf of their
organizations and their customers,” said Tom Hyland, partner and chairman of
PricewaterhouseCoopers’ New Media group.
As media partner, Forbes will webcast the keynote addresses on the Forbes Digital Tool. To register for the
conference, call the Summit Hot Line at (212) 704-8206, or e-mail conference
coordinator Amy Benkoske at amy_benkoske@edelman.com.
The PricewaterhouseCoopers New Media Group provides consulting, business
assurance services, ad delivery and privacy attestation and consultation,
assistance with mergers and acquisitions, tax planning and compliance,
capital structuring and employee benefits and executive compensation packages.
