The National Retail Federation’s (NRF) Internet
Commerce Council (ICC) launched the “Retail Resources” section of the ICC Web site.
Based on the collective input of the ICC membership, which includes various
suppliers of Internet retailing technologies and solutions, the Retail
Resources section provides a broad overview of tools, approaches and
technologies for enhancing online marketing, merchandising and customer care.
The ICC is comprised of various e-commerce technology companies dedicated to
helping NRF’s retail members. The ICC serves as a resource to NRF’s Internet
Retailing Advisory Council, a committee of Internet retailing executives from
NRF’s membership.
“From e-mail marketing and online advertising to online shopper archetypes
and collaborative filtering, the content presented in the ‘Retail Resources’
section of the ICC Web is intended to help Internet retailers better
understand the numerous enhancements and capabilities they may be considering
for their online retail initiatives,” said ICC co-chairs Pat George of Be
Free and Michael Hungerford of eGain Communications.
In addition to content contributed by ICC members, the “Retail Resources”
section of the ICC was edited by Santa Clara University’s Dr. Kirthi
Kalyanam, who is the director of E-Commerce Initiatives and the Research
Director of SCU’s Retail Management Institute.
The National Retail Federation is the world’s largest retail trade
association with membership that comprises all retail formats and channels of
distribution including department, specialty, discount, catalogue, Internet
and independent stores.