Financial details were not disclosed.
Within the past four months, Personify said it has added 34 brands to its
customer roster and that with the Anubis acquisition the company increases
its capacity to deliver software applications and services.
Founded in 1996, Anubis creates marketing decision-support systems for Fortune
500 companies in retailing, banking and other industries using proprietary
technology and methodologies across multiple data sources.
“Personify and Anubis share a common vision: help marketers dramatically
accelerate lift based on actionable customer insight,” said Eileen Gittins,
CEO of Personify.
Personify provides a combination of behavioral profiling technology and
marketing analytics services to help e-businesses with customer acquisition, share and
loyalty. Customers include drkoop.com, drugstore.com, Fogdog Sports, J.Crew,
Onsale, Patagonia, Volvo and Wine.com, among others.