Mountain View, CA-based reward and affinity marketer Prio Inc., (formerly SaveSmart) and Knight
Ridder New Media formed a partnership that will extend the Prio commerce
system to the Knight Ridder Real Cities Web sites.
The partnership will bring promotions to consumers through the Real Cities
network while offering merchants an affinity program that turns site visits
into real-world and e-commerce customers, the companies said. Financial
arrangements were not disclosed.
Consumers who visit the Real Cities network will be presented with an
opportunity to take advantage of Prio promotions that are being offered by
advertisers. Consumers who are registered with Prio then redeem the online
promotion at either an e-commerce destination or in a traditional storefront.
The reward, initially cash back, is reflected in savings on the consumer’s
American Express, MasterCard or Visa credit card statement. The Prio system,
delivered over the Real Cities network, allows merchants to cost reach
millions of consumers with targeted promotions.
“Our relationship with Knight Ridder New Media is an important example of how
we can drive traditional commerce as well as e-commerce through the Prio
e-nabled commerce system,” said Ashok Narasimhan, chairman and CEO of Prio
Inc. “Knight Ridder New Media is reaching millions of consumers and thousands
of merchants through its powerful Real Cities network. Our partnership
provides a leverage point for those merchants to reach targeted consumers
with valuable promotions and rewards. This convergence of e-commerce and
traditional retailing is an inevitable step in the evolution
of business. . .”
The Knight Ridder Real Cities network will launch the Prio reward system on
a limited basis in the coming months. The partners are planning for a future
network-wide launch of the program.