Reston, VA-based Proxicom, a
developer of Internet-based business solutions, said that Somm & Partner
will be developing e-commerce-focused Internet communities using the
Proxicom Community Suite.
As a result of the agreement, Somm & Partner will develop a turn-key
community system–initially for German, Swiss and Austrian users and later
spreading across Europe–that enable users to research and buy computer
products over the Internet. Financial details were not disclosed.
The company is headed by Felix Somm, the former head of CompuServe Central
Europe, who employs a team of online community professionals.
Future community-oriented commerce ventures by Somm & Partner could involve
business sectors with similar combined e-commerce and community needs. The
community will feature personalized threaded discussion groups, chat rooms,
buddy lists, electronic commerce and advertising content.
“It is our aim to be a neutral vendor of computer products and to offer our
customers the best possible service. By giving users access to a wide range
of personalized content, product information and reviews–and providing
them with the opportunity to discuss issues with other users–we are
ensuring users have a definitive source for computer support and shopping,”
said Enda-Gerard Breslin, chief technology officer of Somm & Partner.
The site will offer people the opportunity to discuss various products with
other users or read articles from technology publications online. The Profile
Database will be the key to the community, the company said. It will allow
the company to datamine for valuable information–such as which products
most people are interested in, what products get the best reviews, what
problems occur, and the number of times a user visits a particular section
of the site for information or to purchase a product.
Somm & Partner AG, based in Switzerland, is one of the first companies in
Europe to build and run commercial virtual communities.
Proxicom develops Internet-based business solutions that unite business
consulting, systems integration and strategic marketing.