Rare Medium Group Acquires Telephony Firm iFACE.com

New York City-based Rare Medium Group Inc. has acquired iFACE.com, a privately held Internet
communications company that provides software and solutions for Voice-Over-
Internet Protocol (VOIP) for voice, video and fax communication.

Financial terms were not disclosed.

The iFace software is designed to enable full on -demand interoperability
between phones, Web pages, call centers and new emerging communication

The core of the new communication software that was developed by and
proprietary to iFace.com (formerly Interface Alternative Inc.) incorporates
multimedia communication standards with telco switching, metering and billing.
PrePaid, Post Paid and E-Commerce billing are available with a new interactive
browser based Web interface as well as traditional telephone interfaces. The
company has deployed approximately 30 systems to date.

“This continues our strategy of building a world class Internet business
company,” said Rare Medium Group Chairman and CEO Glenn S. Meyers. “There
is a huge
paradigm shift occurring with the advent of Internet commerce. The ability to
provide Internet portals and communities, corporations, and consumers with low
cost Web-based calling and communication capability for local and long
distance calling, fax, video, broadband, cable TV, prepaid, call center and
customer care represents an excellent opportunity and many synergies for Rare
Medium and iFACE.com.”

The company’s Rare Medium Inc. subsidiary is an Internet business consulting
firm, helping clients develop e-commerce strategies, improve business
processes and develop marketing, communications, branding, strategies, and
interactive content.

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