Rare Medium Inc., a subsidiary of
Internet solutions firm Rare Medium Group Inc., signed a definitive merger
agreement with Detroit-based GlobalLink New Media. Financial terms were
not disclosed.
Suresh V. Mathews, president, and chief operating officer of Rare Medium
Inc., said that “the addition of GlobalLink New Media, a leading Internet
business solutions company, not only extends our reach in the U.S., but
rounds out Rare Medium’s ability to offer and deliver solutions to highly
specialized markets including the automotive and manufacturing industries.”
Founded in 1995, GlobalLink provides Internet development and strategy
services to clients including General Motors, Dana Corp., Whirlpool, Munder
Capital Management, Kmart and Slinky Toys.
Josh Linkner, founder and president of GlobalLink New Media, said the deal
makes for ” an excellent strategic fit that will help us benefit from each
other’s experience.”
Rare Medium Inc. helps clients develop e-commerce Internet strategies,
improve business processes and develop marketing communications, branding
strategies and interactive content. Clients have included Microsoft, The New
York Times, Epson, General Mills, DirectWeb, Neiman Marcus, Pfizer, Hotel
Reservation Network, and the Federal Reserve Bank, among others.