A record number of moms will receive gifts purchased from Internet merchants
this year, says a new survey of shoppers.
The survey of more than 8,300 online buyers conducted April 19-24 found that
nearly 90 percent of those who purchased Mother’s Day gifts online last year
plan to do so again this holiday season, according to BizRate.com.
But the majority of shoppers going online to find gifts for moms — more than
80 percent — will be selecting Mother’s Day gifts on the Internet for the
first time.
“Every holiday re-validates the strong future of e-commerce and this Mother’s
Day is no exception,” said Paul Bates, BizRate.com vice president of
research. “Despite what happens in the financial marketplace, e-commerce
continues to build momentum”
Online Mother’s Day orders this year are projected to number over one million
and come to almost $80 million in sales, compared to 250,000 orders last year
totaling $13.6 million in sales, according to BizRate.com.
Survey respondents cited flowers (18 percent) as their most likely gift
purchase, followed by e-greeting cards (10 percent). In third place (8
percent) was a broad entertainment category encompassing music, books, videos
and event tickets.
Key survey findings:
- About two-thirds of all online buyers plan to purchase Mother’s Day gifts
online
- On average, online buyers said they would spend $80 on gifts honoring moms
- Those who purchased Mother’s Day gifts online last year plan to spend more
on average ($100) this year than first-time Mother’s Day shoppers ($73)
- On average, men plan to spend more online ($88) for Mother’s Day gifts
than women ($72)
BizRate.com operates a marketplace, governed by customer ratings, linking
online buyers to leading online merchants. Its proprietary customer ratings
form the backbone of the marketplace.