@plan in Stamford, CT, a provider of research about consumer behavior on the Web, said its latest figures show that 22% of active adult (18+) Web users have shopped online for airline tickets or reservations during the past six months.
Next to software, travel is the single largest “shopped” e-commerce category,
the company said.
“The @plan data demonstrates tremendous growth for the airline industry on the
Internet,” said Mark Wright, CEO of @plan. “In the last six months, the number
of consumers shopping online for airline tickets and reservations has
increased by 49% and we expect continued rapid growth in this category.”
The @plan consumer database is built from a random representative survey of
40,000 active adult users of the Internet. The maximum sampling error for any
reported proportion is + or – 1.1%, the company says.
The @plan database is updated every 90 days with 10,000 new completed
questionnaires from active adult Web users with the oldest 10,000
questionnaires being retired. @plan claims 175 clients, including major
corporations, traditional and interactive advertising agencies, online
retailers and online publishers.