Report: Chaos Will Reign Over MP3 Market

A new report predicts chaos will reign over the Internet audio market until security and several other issues are resolved.

Forward Concepts’ “Internet Audio-Beyond MP3,” said the market has staggering growth potential, but the market is presently
fraught with problems, as new audio compression formats have been introduced
to compete with MP3 and security issues are in a state of flux. Semiconductor
companies, consumer electronics manufacturers, as well as flash memory
manufacturers have quickly scrambled to introduce new and improved portable
players that strive to keep up with the changing market dynamics in hopes of
gaining market share. As a sizeable market for external music storage, flash
cards of several formats from several manufacturers are struggling for
dominance.

“MP3 portable
players were projected to ship over 1 million units in 1999, but actual
shipments fell way short of those expectations, to only 750,000 units. The
shortfall was the result of uncertainty due to raging debates over lack of
security as well as flash memory card shortages. However, we predict that the
problems that earlier plagued the Internet audio portable player market will
be, for the most part, resolved this year,” said Mahy Churylo, the principal analyst on the report.

“Although MP3 may eventually be augmented or replaced as the compression
algorithm of choice, we predict that the overall market will not only
experience strong growth but that it will explode.”

The report predicts that the market for portable Internet audio players will
quadruple this year-to the 4-million-unit level, and will continue to
flourish at a 109 percent compound annual growth rate to 30 million units in 2002.
The report also includes forecasts for the critical integrated circuits
performing the digital signal processing (DSP) decoding tasks, flash memory
cards, and Internet download music software use.

The report covers the chaotic market dynamics of MP3 and the myriad of
competing audio compression schemes, various flash card formats and several
security methods to protect copyrighted material. A complete section on
security is provided to help clarify the recording industry concerns, what’s
being done to address them and how this affects growth of this hot new
market.

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