ActivMedia Inc., based upon its fifth
annual “Real Numbers behind ‘Net Profits” study of Web-generated revenues,
said that electronic commerce will exceed $1.2 trillion by 2002.
Data collected in ActivMedia’s annual Web study shows that, as a result of
growth in both the Web population and per-site revenue, Web-wide revenue in
1998 will be close to $75 billion; an amount more than double what was
reported in 1997, the company said.
Here are the company’s projections in billions:
[——Actual—-] [———–Projections———]
$.1 $2.7 $21.8 $73.9 $180 $377 $717 $1,234
—- —- —– —– —- —- —- ——
1995 1996 1997 1998 1999 2000 2001 2002
“We have been tracking the evolution of electronic commerce since 1994, watching the disparity between ‘on-line’ and ‘off-line’ commerce blur,” said ActivMedia’s vice president of market research, Harold Wolhandler, in a statement.
“By 2002, for all practical purposes, most business communications will arrive online, whether from Web site forms, e-mail, or Internet fax or phone. The ‘Net, as we know it, will begin to fade into a background of digital
wallpaper.”
The study is available for purchase as a single report copy for $2,995.
Peterborough, NH-based ActivMedia, founded in 1994, claims to be the oldest
market research firm on the Web, specializing in Internet markets and impacts. It has global affiliates in Europe, Japan, and other parts of Asia.
