PointCast Names Execs to Lead New Advertising Sales Team

PointCast Inc. in Sunnyvale, CA,
said it is forming a new executive team to oversee the company’s rapidly
advertising sales business.

Heading the team will be Douglas Boake, former vice president of
international, who has been named senior vice president of sales. In
addition, Lisa Gerould has been promoted to vice president of advertiser
marketing and brand development, and Don Albert has been promoted to vice
president of strategic sales and affiliate development. Kristy Newton will
continue in her role as managing director, advertising sales.

“Boake built PointCast Japan from scratch and in record time created a
thriving business with excellent content, advertising sales and viewership
in the region,” said David Dorman, chairman, president and CEO of
PointCast. “Under Doug’s results-oriented leadership, I’m confident the
team will grow revenue at an unprecedented rate.”

“In just two years this team has established PointCast as a critical buy with
advertisers and grown revenue to join the ranks of the top 10 Internet
companies as measured by advertising sales,” Boake said. “I’m looking forward
to designing new sponsorship, e-commerce and other opportunities to fuel even
greater growth.”

Boake replaces Anna Zornosa, formerly senior vice president of advertising
sales and affiliate relations, who is leaving the company. Separately,
PointCast said Greg Hassett, cofounder of PointCast, will assume the role of
PointCast Fellow, where he will serve as a technical advisor to the company
and will remain on the board of directors.

As vice president of advertiser marketing and brand development, Gerould will
be responsible for directing sales and marketing strategy to the ad community
and forging closer ties with individual advertisers. Gerould spent 12 years
at San Francisco advertising agency, Foote, Cone & Belding, where she
served as vice president of account planning and held senior account

As vice president of strategic sales and affiliate development, Albert will
be responsible for developing new revenue opportunities for the company,
including e-commerce. In addition, he will maintain his responsibilities for
the management of PointCast’s relationships with media companies such as CNN,
Wall Street Journal Interactive Edition, Time Warner, and The New York Times.

Newton, managing director, U.S. advertising sales, will remain in charge of
PointCast’s national advertising sales force.

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