Report Forecasts 784% Increase in Online Shopping Revenues

Retail revenues from online shopping worldwide will
increase by 784% over the
next four years, from $4.5 billion by year-end 1998, to $35.3 billion by 2002,
according to a
report on eMarketer’s upcoming
eCommerce: Retail Shopping Report.

In 1997, consumer online shopping revenues totaled an estimated $1.8 billion
worldwide. eMarketer projects consumer online shopping revenues will be (in
billions worldwide) :

  • 1998–$4.5
  • 1999–$7.7
  • 2000–$14.8
  • 2001–$22
  • 2002–$35.3

“While this year’s online shopping sales will top $4.5 billion, it pales in
comparison to the business-to-business side of e-commerce which will reach
$15.9 billion by year’s end,” said eMarketer’s statsmaster Geoffrey Ramsey. “It will also be
dwarfed by consumer-oriented catalogs which sold over $51 billion last year, 10
times the amount sold online to consumers.” said the Retail Shopping Report states that online shopping
will provide thousands of retailers with expanded revenue opportunities and
new ways of reaching new customers and enhancing existing customer

The full report will be released November 9, and will be available for sale
at the eMarketer Web site for $295.

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