NetGift Registry signed a deal with Network Commerce Inc. to integrate
its private-label gift registry service into the Network Commerce Consumer
Network.
Financial arrangements were not disclosed.
The Consumer Network consists of e-tail site ShopNow.com,
comparison shopping site BottomDollar.com, and SpeedyClick.com, a commerce-enabled
entertainment community. The registry has already been partially integrated
on BottomDollar.com and ShopNow.com.
“With NetGift Registry, we expect to drive additional business to the
thousands of merchants and businesses on our consumer network and to provide
a value-added service to shoppers,” said Anne-Marie Savage, executive vice
president of Network Commerce.
The NetGift Registry allows shoppers to create a gift list from merchants on
the Network Commerce Consumer Network. Shoppers, as well as their friends and
family, can then return to the list later to purchase listed items anywhere
in the network.
“By giving e-retailers, portals, destination sites, and other online shopping
environments their own private-label registries, we are creating a new
industry standard — a networked gift registry that retains each site’s
unique look and feel,” said Raanan Lachman, chief executive officer of NetGift Registry.