Student-focused membership and media company Student Advantage Inc. signed a
two-year, $2 million marketing and distribution agreement with edu.com, an e-commerce site for college
students.
Student Advantage also made an equity investment in edu.com of approximately
$4.5 million.
Raymond Sozzi, CEO of Student Advantage, was also elected to edu.com’s board
of directors. The relationship capitalizes on each company’s strengths to
create a powerful commerce, content and community resource for college
students, the companies said.
Student Advantage maintains commerce relationships with more than one million
college students who participate in the company’s commerce offerings and
through its membership program.
edu.com is e-commerce destination that delivers student-only pricing for
goods across multiple product categories.
“We are excited about this alliance because it integrates Student Advantage’s
comprehensive online portal with edu.com’s pure online commerce resource,”
said Sozzi.
“This enhances our ability to serve students with the most
compelling e-commerce solution tailored to their desire for value, broad
selection and a convenient, rewarding online shopping experience.”
edu.com will maintain its autonomy while becoming Student Advantage’s
exclusive technology e-commerce partner and rewards program provider. Other terms
include edu.com paying Student Advantage, Inc. $2 million over a two-year
period to become Student Advantage’s preeminent college student e-commerce
destination. edu.com will gain access to Student Advantage’s customer base.
Student Advantage and edu.com will integrate their online offerings.