Community site operation theglobe.com launched a group buying club powered by Accompany Inc.
The customized club, where prices drop as more people buy, is designed to
leverage theglobe.com’s network of interest-based communities.
“The group buying e-commerce model is tailor-made for globeclubs,” said Bryan
Wiener, general manager of theglobe.com. “For instance, members of an MP3
club used primarily to swap their favorite music files can bond together to
dramatically lower the price of a Digital MP3 player.”
Users have the chance to save on brand name items through group buys in such
product
categories as computers/hardware, electronics, entertainment, home and
garden, software and sports and fitness.
There is a fixed buying cycle for
each featured item in the club and users are kept aware in real time of the
current price of the item and the current number of buyers.
As part of the agreement, theglobe.com’s e-commerce unit will be supplying
selected products to both theglobe.com’s Group Buying Club as well as to
Accompany’s Get It Together Network.
Financial arrangements between the
companies were not disclosed.
Accompany’s Get It Together
Network aggregates demand for products and services in real-time, pooling
buyers from across the Web into real-time Buy-Cycles, where prices drop as
more people join.