Real world department store chain and long-time Sears rival Wards hired iXL Enterprises to move the retail brand into
iXL will drive the development of Wards’ Internet strategy, deploying the
retailer’s first ever e-commerce offerings, including a jewelry site expected
to be introduced mid-year, followed by a network of additional consumer goods
Web properties. Spending was not disclosed.
Wards, founded in 1872 by Aaron Montgomery Ward, has 252 stores in 32 states.
It currently has what amounts to a place-holder Web site.
“With this initiative, we will provide consumers with a simple, affordable
and reliable shopping experience from a brand they can trust,” said Roger
Goddu, chairman and chief executive officer of Wards.
“Working with iXL, we
will extend the Wards name beyond our brick-and-mortar stores, reaching both
current customers who access the Internet and the growing number of value-
and quality-conscious e-shoppers.”
Consulting firm iXL offers end-to-end strategic, creative and technology
solutions to businesses.