Cybermoola Inc. launched a new pre-paid
card designed to let teens shop and purchase items directly and independently
online.
The card combines the features of a pre-paid phone card and the benefits of
an online cash account, Cybermoola said.
Current participating e-merchants
include teen commerce sites in the areas of entertainment, custom music and
apparel such as CelebritySightings.com, EZCD.com, Outletmall.com and SaulGoodman.com.
“Our focus group findings show that teens like Cybermoola because it allows
them to shop independently online, just as they do now at the malls,” said
Eric Freeman, chief executive officer and founder of Cybermoola Inc.
“Cybermoola moves well beyond driving traffic; it delivers actual shoppers to
participating e-merchants more directly
and efficiently than other marketing vehicles.”
As part of the launch, Cybermoola will be giving away 100,000 Cybermoola
Internet cash cards worth a total of nearly $2 million in September and
October.
These cards will be distributed mainly to teens 13-18 years of age
in major markets including Atlanta, Boston, Chicago, Los Angeles and San
Francisco.
The sampling program will be conducted at a variety of
teen-oriented events such as movies, concerts, school assemblies, and through
e-mail.
Cybermoola accounts can be recharged on the site via check and credit card.
Cards
will soon be available for purchase at retail chains, neighborhood markets
and other physical points of sale.