Online consumer site and trust operation WebAssured.com has established a
relationship with eccelerate.com, a unit of the Dun & Bradstreet Corp., to increase the
assurance level of its online business rating system.
WebAssured.com is an independent Web site certification and free online
dispute resolution service company. With ShopAssured, its free browser
plug-in, the company provides online shoppers with immediate independent
information and reporting on the authenticity and integrity of Web sites.
eccelerate.com enhances trust in business identity and verifies credentials,
enabling the real-time exchange of global business information.
Backed by the Dun & Bradstreet’s global database of more than 58 million
businesses worldwide, and eccelerate.com’s information exchange technology
and verification services, the new relationship allows WebAssured.com to
enhance its “dot.confidence ratings” system. Financial arrangements between
the companies were not disclosed.
“WebAssured.com is dramatically changing the way buyers make decisions about
their e-commerce transactions,” said Andre Dahan, president of eccelerate.com
and Dun & Bradstreet – North America. “With this partnership, WebAssured.com
members will be able to conduct online business with an added level of trust
in bringing buyers and sellers together.”
Webassured.com insures online purchases and offers money back guarantees for
purchases made at participating member sites through an agreement with Lloyds
of London. The company invites consumers who have had problems with any
online purchase to fill out a free on-line complaint form. To date,
WebAssured.com claims to have successfully resolved over 95 percent of
complaints filed against member Web sites, and 76 percent of complaints
against non-members. Web sites pay to become members.