WebTrends Corp. this week delivered CommerceTrends,
a solution designe to enable organizations to forecast, track and optimize the ROI
of Web site investments and marketing campaigns by quantifying visitor value.
WebTrends is a provider of enterprise management, analysis and reporting for
Internet-based systems.
Using CommerceTrends, Web site operators can forecast revenue from visitors
by product or product category, and calculate the ROI on e-marketing
campaigns, such as banner advertising, the company said.
Sample reports are available here.
“Today’s effective e-business managers need to know more than just how many
visitors are coming to their site, they need to know how much revenue these
visitors will drive,” said Eli Shapira, CEO of WebTrends. “CommerceTrends was
developed to provide companies with the data required to make critical
business decisions on how to optimize their ROI on Internet-based systems.”
In addition to distributing CommerceTrends through WebTrends’ corporate
direct sales force and network of VARs, WebTrends said it ill be partnering
with system integrators such as IBM Global Services and USWeb/CKS.
Working on top of the WebTrends Enterprise Suite Web Server analysis profile,
CommerceTrends correlates an organization’s site traffic data with
information that the business provides about its e-marketing campaigns and
products to create reports that can be used to forecast ROI and revenue.
Companies assign monetary values, or measures of future revenue, to visitor
traffic activity by product or product category. This gives an organization
the ability to differentiate between visitors who just casually surf the site
and those that are really interested in purchasing a product or service.
Introductory CommerceTrends Starter Pack pricing is $15,000 to manage five
products and five concurrent marketing campaigns.
