The online edition of the Wall Street Journal, one of the few Web sites that
has been able to lure a sizable number of paying readers, is considering
asking for more money from its viewers.
A Dow Jones news service report quoted an executive at the operation as
saying that no decision has been made, but that “we do feel the price is a
very low one” for the amount of information consumers can get from the site. Dow Jones owns the Journal.
Scott Schulman, president of Dow Jones’s consumer electronic-publishing
division, was quoted as saying that the company could possibly raise the
price by the end of the year, but no time frame has been established.
The Wall Street Journal Online costs $29 a year for subscribers to the print
version of The Journal, and $59 a year for nonprint subscribers. Launched in
1996, the site claims about 575,000 subscribers.