Direct e-commerce company XOOM.com Inc. and MyPoints.com, a provider of Internet
direct marketing, incentive and loyalty products, launched a new loyalty
program called XOOMPoints.
XOOMPoints is a buyer loyalty program enabling XOOM.com’s more than 10.5
million
members to earn points by shopping on the Web with XOOM.com approved
merchants and on purchases made from XOOM.com’s direct e-mail offers.
The program will be managed exclusively by MyPoints.com. Financial
arrangements between the companies were not disclosed.
MyPoints.com’s Digital Loyalty Engine technology enables XOOM.com to provide
its members and visitors with a private label loyalty program, including the
ability to offer points for making online purchases and for non-purchase
activity, such as clicking on
banners and completing online surveys.
XOOMPoints members can also earn points by reading and responding to email
delivered on behalf of XOOM.com as well as MyPoints.com’s client base of more
than 200
advertisers.
XOOMPoints can be redeemed for frequent flyer miles, free hotel stays and
other travel awards, free long distance and a range of products from brands
such as Barnes & Noble and Hilton HHonors.
MyPoints.com says it serves more than four million consumers and 200
advertisers through its programs.
