Vermont-based GreenMountain.com signed a marketing
agreement with Yahoo! Inc. to sell its “cleaner electricity” as Yahoo!’s
premier consumer energy merchant.
Green Mountain will run banner advertisements throughout the Yahoo! network, allowing consumers in certain
states to purchase electricity made from energy blends featuring renewable
energy sources, such as wind, small-scale hydro, biomass and/or geothermal.
The renewable sources are generally referred to as “green” energy because
they have less impact on the environment than other generating sources, like
coal.
Banner advertisements will be specifically served to Yahoo! users in
California, Pennsylvania and New Jersey. Green Mountain currently operates in
California and Pennsylvania, two states that have a deregulated electricity
market, and it expects to begin operations in New Jersey this fall.
“This is one of the first relationships between a leading Internet company
and a retail energy provider. Through this agreement, GreenMountain.com is
executing on our goal to raise awareness of environmental consciousness
through the Web, while giving customers the ability to choose what is right
for them and for the environment,” said Sam Wyly, chairman of
GreenMountain.com.
“Yahoo! can now provide a simplified solution for users
selecting electricity, while also addressing an important consumer need,” said Yahoo!’s Ellen Siminoff, vice president of business development and
strategic planning. “It
is a great way to use the Internet to bring about positive change to the
environment.”