For years, a major thrust of enterprise software vendors has been selling companies on large-scale business analytics and intelligence packages, enabling them to view their business data and make critical decisions more effectively.
Now a new study from Forrester suggests that the product category may not be cracked up to be, with enterprises’ growing stores of ever-changing data posing a massive number-crunching dilemma when it comes to answering the questions that businesses really need to be asking. Datamation takes a look.
Business Intelligence software can play a vital role in helping IT and knowledge workers get a handle on increasingly huge warehouses of customer data and other information critical to their sales and overall business. But does that go far enough?
In many cases, the answer is no. That’s according to a new Forrester Consulting survey of 226 business and IT professionals.