In the wake of the meteoric rise of Google+, it should come as no surprise that social CRM and social media monitoring firms are already considering monitoring the social networking service.
Sales, marketing and call center operations routinely monitor conversations on social networks such as Facebook, Twitter and LinkedIn to measure consumer sentiment and complaints about a brand or product, looking for market opportunities or customer complaints that need to be addressed.
With 20 million users in its first few weeks of operation, social CRM vendors are already eyeing Google+ as a potentially rich source of customer data. But until Google releases an API or lets it be known how much data it plans to release, those firms will be limited to screen scraping and other such methods.
But whether their methods are crude or sophisticated, it appears to be just a matter of time until companies start listening in on Google+ conversations.
Read the full story at Enterprise Apps Today:
Is it Time to Add Google+ to Social CRM Tools?