Are there differences between how U.S. and smartphone users in other geographies, such as Japan, consume online media?
Research firm comScore set out to find out the answer to the media consumption question and several other issues related to mobile use. As Datamation reports, comScore, found dramatic differences in mobile media consumption, brand adoption and user behavior. And while geography and culture often leads to some differences in how people use computing and Web services, comScore explained why the differences were particularly acute among mobile users.
For companies and developers looking to strike it rich with the next killer wireless app or social networking twist, comScore
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s latest international mobile usage survey provides an interesting snapshot of the burgeoning mobile culture and the new business opportunities it promises.
comScore reports Japanese smartphone users are the most connected and access the most applications on a daily basis. Europeans tend to send and receive the most text messages on their mobile devices and Americans are the most inclined to be on Facebook or sending out a tweet on Twitter.