Microsoft Targets Salesforce Customers

As IT interest in cloud services ramps up, so do the marketing campaigns and competitive one-upmanship by some of the leading players.

Salesforce (NYSE: CRM) starts its annual Dreamforce developers conference in San Francisco this week. As eCRM Guide reports, Microsoft sees it as a great time to try and win over some of Salesforce’s customers with a special rebate deal to switch to the software giant’s own Dynamics CRM, the CRM component of Microsoft’s hosted online services offering. It’s also not the first time Microsoft offered Salesforce customers an incentive to switch.

On the eve of Salesforce.com’s Dreamforce 2010 conference in San Francisco, Microsoft is offering a rebate on its own hosted online customer relationship management (CRM) package.

In an “open letter” ad published in the western regional edition of The Wall Street Journal, Microsoft (NASDAQ: MSFT) today announced a rebate offer it will run through June 30, 2011 for customers who switch from Salesforce (NYSE: CRM )to Microsoft Dynamics CRM.

Read the full story at eCRM Guide:


Microsoft CRM Discounts Aim to Lure Salesforce Users