Salesforce Launches

Oracle and Salesforce have been on a collision course for some time, but now the rivalry appears to be in full bloom, as the CRM leader has announced, a service-oriented cloud offering that figures to challenge Oracle in its core business.

Unveiled at the company’s annual Dreamforce conference, Salesforce’s promises to give enterprise developers a reliable, secure and provisioned database platform with which they can integrate applications written in a variety of languages and through popular devices such as Apple’s iPad or iPhone. Database Journal has the details., the leader in customer-relationship management services, has launched a cloud-based database service that figures to bring the firm into closer competition with Oracle.

Salesforce (NYSE: CRM) heralds the new as the first enterprise-level database service that sits entirely in the cloud, tapping into its established infrastructure to save developers the pain of maintaining and scaling their own in-house technologies.

Read the full story at Database Journal:

Salesforce Jumps Into Database Business

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