Veritas, Princeton Tie Up on DB Archiving

Princeton Softech said it has agreed to offer its database archiving
software through VERITAS Software’s partner program, a deal that expands the companies’ distribution channels.

James Lee, vice president of product marketing for the Princeton, N.J.-based company, said the companies’ integrated Princeton Softech’s Active Archive software with the VERITAS Data Lifecycle Manager product for customers who are focused on managing structured data, which includes XML files in a database, and application performance.

Data management is crucial at the application; but shoring up data in the back-end is Princeton’s software specialty. The small vendor supports heterogeneous applications, databases and operating platforms to accommodate all types of computing systems.

Database archiving is also considered an important ingredient in providing
information, or data lifecycle management, for enterprises. Princeton
Softech rival Outerbay inked a
similar deal with EMC earlier this year.

Partnering with niche players is a popular strategy among storage vendors looking to fill in gaps in their portfolios, and at a time when federal record-keeping rules are placing heavy new demands on businesses to retain records for various durations.

Lee would not reveal financial terms of the deal but told VERITAS likely chose Princeton over Outerbay because
of the breadth of operating systems and databases it supports, including
Unix, Linux and Windows. Princeton also supports applications from
PeopleSoft, Oracle E-Business, and ClarfiyCRM.

Supporting multiple systems is a common practice for VERITAS, making the
deal a good fit. Robert Soderbery, vice president of business development at
VERITAS, said Princeton’s software addresses an “emerging market need “for
VERITAS customers to offer a complete data lifecycle management system.

“Regulatory compliance, data growth and protection are critical areas of
concern for the enterprise,” said Ed Broderick, principal analyst for Robert
Frances Group. “VERITAS and Princeton Softech are addressing these needs and
underscoring the strategic value of data archiving within the broader
storage software industry.”

EMC has made several acquisitions in the last half year or so to shore up
its own ILM strategy; VERITAS has done the same for its own DLM
strategy, although it has developed as much technology in-house as it
has purchased.

Launched last November,
VERITAS Data Lifecycle Manager extends the concern’s data protection
software to help companies stay in regulatory compliance and cut costs. The
software automates the placement, retention, and management of data in
virtual archives spanning different media types.

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