Automatic Data Processing Inc. Friday
announced the formation a marketing alliance with DSL.net Inc.
Audomatic Data Processing (AUD)
is one of the first application service providers to put national Internet
service provider, DSL.Net (DSLN)
to work connecting its Emerging Business Services Division clients to
high-speed Internet access.
The ASP-ISP deal enable ADP’s small business customers to leverage the
efficiencies of its flagship online payroll and tax services online,
through DSL.Net broadband services.
DSL.net’s multi-tiered broadband Internet service offerings will be bundled
with ADP’s e-business payroll service package, as well as other
applications it provides to small businesses.
Brad Smith, ADP’s emerging business services vice president and general
manager, said the alliance is another example of its efforts to leverage
the efficiencies of high-speed Internet access for its small business clients.
“With DSL.net’s broadband solutions, small business customers can enjoy the
advantages of high-speed connections to the Internet,” Smith said. “From
payroll to benefits administration, this alliance enables customers to run
their businesses more efficiently and effectively.”
Bob Berlin, DSL.net chief financial officer and vice president of strategic
planning, said the combination of ADP’s e-business solutions delivered in
conjunction with DSL.net’s broadband access would permit small businesses
access to ease their operational burdens and increase productivity.
“Our alliance with ADP demonstrates our vision and belief that delivering
cost-effective, business-class Internet solutions coupled with
mission-critical applications allows our customers to focus on their core
competencies and grow their business,” Berlin said.
Both ADP and DSL.net will be providing customers with special offers to
leverage the advantages of the complementary services. DSL.net customers
will receive a special trial offer from ADP, while ADP customers will be
invited to take part in a special DSL.net trial offer.
ADP services are offered through its propriety solution profiler
application. Acting as the company’s virtual consultant, the Web-based
program for small businesses generates real-time, customizable price quotes
and allows small business owners to purchase solutions online, over the
phone or through a personal visit by one of ADP’s 2,000 small business
sales associates.
