America Online Inc. today announced a 12-site expansion of its Digital City Inc. content and community guide to cover a total of 50 U.S. markets.
AOL Digital City, a joint venture between AOL Studios and Tribune Company, claims a 3 million member audience per month based on a March 1998 Media Metrix survey.
The new Digital City sites are targeted at communities in: Harrisburg/York,
PA; Buffalo, NY; Albany-Troy, NY; Jacksonville, FL; San Antonio;
Oklahoma City; Albuquerque-Santa Fe, NM; Richmond, VA; Columbus, OH; Grand Rapids, MI.; Milwaukee;
and Nashville, TN.
The sites feature local content including news, sports scores, personals, car ads, real estate listings, movie guides, jobs, stocks, street maps and more.
National and local advertisers include General Motors, Barnes & Noble, Hotel Reservation Network, Cigna, Geico, N2K, and Lexus.
Digital City faces stiff competition from other online community sites that include Microsoft’s Sidewalk, Citysearch, and a recent entry from The New York Times, NY Today.