Centra Inks Japanese Telemarketer

Lexington, Mass.-based Centra has inked a deal to provide distance learning software to
Moshi Moshi Hotline (MHL), one of Japan’s largest telemarketing firms.

Financial terms were not disclosed.

MHL will use the applications to help train call center representatives at 20 branch locations. In addition to 480 full-time staff, who engage primarily in management,
training, data processing, and analysis, MHL has more than 10,000 part-time telemarketers.

The contract will be delivered through Macnica, a Japanese technology distributor and a Centra partner.

“We are committed to implementing solutions that enable us to provide superior telemarketing services through highly skilled professionals,” said Mafumi
, who leads MHL’s training department. “Centra has become the nucleus of our technology strategy as we begin to develop a true knowledge sharing

For Centra, the deal comes less than a month after establishing a potentially lucrative
with PwC Consulting, a division of accounting giant PricewaterhouseCoopers.

Shares of CTRA were off 0.01 to 7.99 at midday. In the last 52 weeks, the issue has ranged from 3.438 to 17.14.

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