EMC Jumps On Black Rocket

Internet services provider Genuity has forged a deal to add EMC Corp.’s data storage equipment to Black Rocket, its network-services platform launched last year with a $20 million marketing campaign.

The technology and marketing alliance calls for Genuity, of Burlington, Mass., and EMC, of Hopkinton, Mass., to work together on product integration and development while they jointly market Black Rocket to business customers.

The network service platform offers Internet access via Genuity’s Tier 1 network, Web hosting, security and data transport — e-business components companies previously had to assemble piecemeal.

Genuity will now offer EMC’s Symmetric Enterprise Storage systems and software on Black Rocket. The companies have agreed to jointly market the combined infrastructure through the EMC xSPerience Provider Program, which helps ISPs, ASPs and NSPs build and deploy information infrastructures for their business customers.

As part of the alliance, EMC technical personnel will be based in Genuity data centers to help integrate EMC systems with Black Rocket.

The two companies will also take part in joint engineering and technology development related to managed storage services.

“The trend toward Information Plants, such as those offered by Genuity, is a major growth driver for EMC. Through this alliance, Genuity is offering customers access to a large-scale, protected and easily managed environment,” Joe Tucci, EMC’s president and CEO, said.