Cable Internet company @Home
Network Thursday added international content providers and application
developers as participants in its media development program, with the
intention of increasing exposure to its broadband programming.
As part of the development program, @Home works with participants to
optimize content for its high-speed network. The program also enables
content providers to work with tool providers, access proprietary research
and development and receive updates on the company’s international launch
plans and market progress.
Initial participants include Bertelsmann’s BOL
Nederland, Segasoft, Liquid Audio, Lost Boys
Interactive, Nieuw Amsterdam IT group, and Bloomberg L.P.
The company has already established a European presence with its Dutch
subsidiary @Home Nederland, and Thursday’s
expansion was because of its success in the Netherlands.
“We are extremely pleased with the early response to the media development
program in the
Netherlands, and we want to offer similar opportunities to leading Internet
and media content providers in other territories around the world,” said
John O’Farrell, @Home’s
senior vice president, international.
“By leveraging @Home’s advanced network architecture,
participants who enter into license
agreements in the future, will be able to increase distribution of
customized broadband content both in
their own country as well as internationally.”
The expansion into international markets compliments @Home’s recent
acquisition of portal Excite, Inc., all
part of the strategy designed to create what the company calls “the new
media network for the 21st century.”