Interland , a Web hosting provider that targets small and medium businesses, today announced an agreement to integrate its Web site creation and hosting services with PayPal’s electronic transaction platform to create E-Store Builder, an online storefront building tool.
E-Store Builder is part of Interland’s Business Solutions service, which is designed to provide the tools and services a business needs to build, manage and promote a Web site.
E-Store Builder, Interland reports, is designed to help small and home-based businesses setup a Web site without need to work with HTML or complex applications. Working in a wizard-driven authoring environment, the user selects a desired product and catalog layout, then defines categories and individual product entries. E-Store Builder, Interland said, then automatically places the completed catalog of products and PayPal Buy buttons into the end user’s Web site where it takes on the look and feel of the site’s design.
“Using E-Store Builder, Interland’s Business Solutions customers now have the power to sell online with the ease of a couple of clicks and no merchant account set-up or monthly fees,” said Todd Pearson, vice president of merchant services for PayPal. “Prior to Interland’s integration with PayPal, Web site owners needed to open their own merchant account and integrate complex transaction platforms into their sites.”
E-Store Builder also includes the capability to automatically include buy buttons with each product, set prices, define payment options and shipping methods. The secure PayPal shopping cart is designed to allow buyers to purchase multiple items from the builder’s online store through a seamless checkout process. Interland’s customers are then able to track orders received and have access to reports through PayPal’s robust reporting tools, the companies report.
Interland is listed by ASPnews as a Top 20 Service Enabler.
Do you have a comment or question about this article or the ASP industry in general? Speak out in the ASP Discussion Forum.
