New CRM Firm Launches

Georgia-based Arcidea, LLC has entered the arena of customer relationship management software solutions, officially launching its business today. The company will initially focus on small- to medium-sized businesses within five vertical markets — manufacturing, medical supply, energy, financial services, and transportation — with products that are built upon IBM’s Lotus Domino platform and are closely aligned with Lotus Knowledge Management products.

“We understand what’s going on in these markets,” said Andrew Graves, vice president of customer services. “Not only do we have experience in developing applications for these markets, we have real experience in the industries themselves. We’ve been there. We know the battles they fight and we know how to help them win.”

Arcidea’s product list comprises two integrated suites that were designed for quick deployment and implementation. The CRM Suite consists of Sales Force Automation, Customer Service, Marketing Management, and eCommerce applications, and the Collaborative Business Management Suite includes Human Resources, Project Management, Office Automation, and Help Desk solutions.

“Our product set addresses the full breadth of all that can encompass true CRM and beyond,” said Arcidea president Tom Dixon. “But what’s critical are the consulting services that are foundational to all our products. Blueprinting, impact studies and process re-engineering are the real differentiators among any business software implementation. Here is where we clear up what CRM is for each customer and our people know how to perform these services better than anyone.”

In addition to Graves and Dixon, the leadership team includes Donald E. Rigby and Charles I. Letbetter. “We’ve assembled one of the strongest and most talented executive management teams we could find,” said Dixon. “Their understanding of the realities of Customer Relationship Management and what software should and should not do is unique in the industry. We’re excited about the balanced strength they bring to the company.”