Discussion group firm Supernews Inc. Monday changed its
name to RemarQ Communities, Inc. as
part of a strategy to promote Usenet discussions to mainstream Internet users.
The company currently provides a portal site to various discussion groups
in categories such as computers, humanities, entertainment, government,
science, classifieds, sports and health.
The goal is to make discussion groups as popular and easy-to-use as e-mail,
the company said. The strategy also included a relaunch of its Web site and the hiring of Sue Barsamian
as its new vice president of marketing.
“Our primary focus is to bring Usenet discussion communities to a
mainstream Web audience by targeting
key partnerships as our distribution strategy,” said Bill Lee, RemarQ CEO.
“We believe there is a huge market opportunity to bring discussion groups
to mainstream audiences using a Web interface.”
“The Supernews name has served us well, but it is time to take a fresh look
at the company–the ‘RemarQ’ brand name will more clearly reflect our
activities and give us freedom to explore other related business areas.”