Christopher Saunders

Direct marketer Impower, a division of offline marketer American List Council, Wednesday announced the launch of its TransAct! cost-per-action online ad

Russell Gillam thinks that streaming rich media just met its match. By combining customer database information with streaming media, the president and

Despite tightening balance sheets and a bearish financial market, online advertising spending is expected to reach $16.5 billion by 2005, according to a

Children ages two to 11 click on Web ads more often than any other age group on the Internet, while teenagers are the age group least likely to click on