Christopher Saunders

Advertain.com — a Web site where users rate and recommend multimedia advertisements and branded games (AKA “advertainment”) — announced Monday that it will offer a Flash-based cartoon postcard for business clients. Its first effort, “Happy Endings Aloha”, promotes an online lottery for a Hawaiian vacation for two co-branded clients, digital animation house wildbrain.com and free […]

Content site ad network Sonar Network, a division of DoubleClick, will be using affiliate marketing and merchandising company Nexchange‘s network of publishers and sellers to launch a commerce vertical category in its network of Web sites. The Sonar Network organizes its approximately 600 affiliated sites into 35 niche vertical categories, including Consumer Technology, Small Business/SOHO […]

Online wine retailer eVineyard Monday announced that it has tapped interactive agency CyberSight to handle its online advertising, partnerships and promotions. eVineyard is the only multistate-licensed online wine retailer, handling more than 70 percent of the domestic market for off-premise premium wine sales. CyberSight’s online programs and interactive marketing strategy will be a part of […]

Web media buyer/marketer Avenue A, Monday announced that it has signed an agreement with London-based carrier Level 3 Communications, to deliver broadband digital marketing services in Europe. “Avenue A chose Level 3 as its network services provider because they exhibit a similar commitment to excellent client service and aggressive international growth,” said Jamie Marra, vice […]

Online ad network 24/7 Media Asia will sell and serve ads for mainland Chinese portal SOHU.com, despite apparent competition between the content site and the ad network’s parent. Executives from all parties in Monday’s agreement say they are optimistic regardless of an obvious overlap in their companies’ offerings. 24/7 Media Asia is affiliated with U.S.-based […]

Ad network 24/7 Media unveiled the latest version of its AwardTrack online customer-loyalty product Monday. Based on technology attained in the company’s February acquisition of B2B incentive startup AwardTrack Inc., the hosted system allows clients to offer points to customers to reward actions such as referrals, registrations or purchases. These points are then redeemed for […]

European ad network ad pepper media will begin offering specialized interstitial options to its clients as part of an agreement with rich media ad firm Unicast, announced Thursday. Through terms of the deal, Unicast’s Superstitial ad platform will be made available to advertisers using ad pepper’s network. The proprietary technology integrates high-quality multimedia and interactivity […]

NetZero, a leading advertiser-supported free ISP, Thursday announced that it has entered into a cross-branding agreement with Amazing Media. Geared toward smaller businesses with limited advertising budgets, Amazing Media provides clients with online services to create, measure and optimize rich media, transactional ads. Ads are served over Amazing Media’s network of about 7,000 sites. Under […]

Content portal About.com (NASDAQ:BOUT) on Friday confirmed its acquisition of online e-commerce advertising network WiseAds New Media. The deal is expected to add WiseAds’ clients to About.com’s Luna Network of affiliated content sites, and to bolster About.com ad sales. “It’s a great fit on two fronts,” said John Caplan, About.com network group president. “First, they […]

Online B2C and B2B auction site uBid.comThursday announced its choice of fellow CMGI company AdForce to serve and target its on-site advertising. Ad serving player AdForce will become the exclusive provider of online advertising management and delivery for excess inventory auction site uBid.com, the companies announced. Through the deal, AdForce will serve more than 150 […]

In its first use of newly acquired wireless messaging technology, Internet direct marketer LifeMinders will deliver messaging for The Weather Channel’s weather.com‘s network of subscribers, the companies announced Wednesday. The agreement marks LifeMinders’ first use of the wireless messaging platform that it gained in last Wednesday’s acquisition of wireless messaging player smartRay Networks. The technology […]

A new study concludes that B2B online ad spending is increasing faster than the industry average, and if growth rates continue, will reach $3 billion by 2005. The business-to-business sector is the fastest growing segment of Internet advertising, growing from one billion impressions in third quarter 1999 to 5.6 billion in second quarter 2000, according […]