Christopher Saunders

The Walt Disney Co.’s embattled Internet unit will syndicate its content to BellSouth for use on the telecom giant’s portal, in a deal that continues Disney’s efforts at syndicating its content. Through the agreement, a variety of North Hollywood, Calif.-based Walt Disney Internet Group content and commerce offerings, including text and multimedia from ABC.com, ABCNews.com, […]

Another TV-to-Web convergence player is taking the field, but it’s got strong support from one of the online agency sector’s big players, OgilvyInteractive. The advertising agency, which is a unit of WPP Group’s Ogilvy & Mather, will pursue joint interactive television initiatives in conjunction with Toronto-based startup iLoveTV. The startup’s technology connects televisions to PCs, […]

Online advertising giant DoubleClick is marching forward in its new strategy to dominate Web media buying automation, taking the wraps off its rebranded Adgility technology and showcasing a new agency partner program. The Adgility technology, now known as MediaVisor, helps to streamline online media planning, buying and trafficking. New York-based DoubleClick acquired the service back […]

The online publishing industry continues to advocate for the Web’s right to a larger share of the advertising spending pie, with Microsoft’s MSN portal leading the charge with results of a new study based on a cross-media plan by Unilever. The six-week study, which was endorsed by industry groups such as Interactive Advertising Bureau and […]

Network analytics firm NetIQ is teaming up with Scottish database marketer Quadstone to roll out an “all-in-one” offering for tracking and understanding visitors to a company’s Web site. The product, which fuses San Jose, Calif.-based NetIQ’s popular WebTrends product with Quadstone’s eponymous offering, is dubbed, logically enough, “Quadstone for WebTrends.” With it, users of WebTrends’ […]

Only a handful of Super Bowl advertisers saw their site traffic pick up after big-budget ad buys — and, surprise, they weren’t dot-coms. Online panel researchers Jupiter Media Metrix and comScore Networks found that traditional advertisers’ Web sites saw increased traffic from their advertising buys during Super Bowl XXXVI, while in some cases, dot-com advertisers […]

The rash of recent moves by PC and entertainment system manufacturers to position their wares as the “hub” for a networked home is likely to run into trouble due to lackluster attempts at marketing, according to a new study by the Yankee Group. Despite posturing by technology players like Nokia, Microsoft, Sony, Apple and others, […]

Amid increasing industry and regulatory action concerning spam and online privacy, the New York-based Direct Marketing Association weighs in, taking the wraps off its own guidelines for commercial e-mail marketing. Not surprisingly, the industry association’s guidelines mandate only “opt-out” communications — e-mail that requires mailing list recipients to ask for removal — rather than the […]

Kellogg Co. is bringing in Web portal Yahoo! to support its incentive program, in a move designed to boost the effort’s reach to children. As a result of a multi-year deal between the two, Sunnyvale, Calif.-based Yahoo! will promote the program, dubbed “Eet and Ern,” in Yahooligans! Site, which is geared toward kids. The site […]

Ad network L90 is under investigation by the Securities and Exchange Commission, following the sudden resignation Friday of an executive. The Los Angeles-based company, which is gearing up for a vote on merging with Web publisher eUniverse, said that vice president of finance Lucrezia Bickerton had tendered her resignation at the end of last week, […]

After a sharp decline in their ranks during the past year, dot-com advertisers are again drifting to the Super Bowl, with four signed up to purchase airtime during Sunday’s big game, which airs on Fox. Three of those four, E*Trade, HotJobs, and Monster.com, are Super Bowl veterans. The fourth, Yahoo!, makes its inaugural appearance, which […]

The Federal Trade Commission is planning to announce a series of actions against suspected spammers in coming weeks. Howard Beales, director of the FTC’s Bureau of Consumer Protection, speaking Thursday during this week’s annual Privacy and Data Security Summit in Washington, D.C., said that the FTC plans to initiate “stepped up” law enforcement against senders […]