Christopher Saunders

Anti-spam organization MAPS is taking another step to help consumers avoid unwanted e-mail — but the move is likely to heighten tensions with Web marketers. The Redwood City, Calif.-based non-profit, best known for its Realtime Blackhole List of suspected spamming or spam-relaying servers, is introducing a new database designed to let consumers report the IP […]

Web publisher eUniverse, interactive agency Digitas and e-mail shop Digital Impact all produced better-than-expected results for the most recent quarter, joining the ranks of online advertising firms seeing an upswing in business conditions. On the surface, Boston-based Digitas looked to still be suffering from the interactive advertising malaise that’s plagued the industry for quarters, posting […]

Fast food giant Wendy’s International becomes the latest major marketer to sign a multi-year, cross-platform deal with media conglomerate AOL Time Warner. The deal, financial terms of which were not disclosed, will feature Wendy’s on AOL-owned interactive properties, including its America Online service, AOL Moviefone and AOL Instant Messenger. Sites associated with AOL’s Time Inc. […]

DoubleClick’s Abacus unit is taking the wraps off a tool designed to better track the efficacy of retailers’ multi-channel campaigns. Broomfield, Colo.-based Abacus, which operates the nation’s largest co-op offline consumer database, is offering its new ChannelView service to retailers and marketers conducting business via both traditional media and online. The ASP service tracks and […]

The beleaguered online advertising sector is poised for a major rebound in 2002, with anticipated growth far outstripping other mass media, according to ad market researcher CMR. The New York-based research group, a unit of Taylor Nelson Sofres, predicts that Internet advertising will see the strongest return of all media, with 8.8 percent growth for […]

Rich media ad firm Unicast is taking steps to enforce its new patents, contacting several competitors about what it believes are infringing products. In early December, the New York-based company was granted two patents relating to its Superstitial interstitial advertising delivery format. In the month following, the company has handed “cease and desist” letters to […]

Media giants AOL Time Warner and the Walt Disney Co. will share in a massive, six-year broadcast and interactive promotional deal with the National Basketball Association. Through the arrangement, AOL’s America Online unit becomes the “Official ISP of the NBA, WNBA and the National Basketball Development League” — an epithet that the New York-based media […]

Yahoo! is joining the ranks of E*Trade, HotJobs.com and Monster.com in the Super Bowl this year, marking an upswing in the number of dot-com advertisers in the game. It’s also the first time that Sunnyvale, Calif.-based Yahoo! will be advertising during the Super Bowl, which will air on the Fox Network on Feb. 3. Terms […]

Continuing recent efforts at positioning itself as a provider of marketing services, Yahoo! will begin delivering surveys to its users, through a new agreement with research player J.D. Power and Associates. Financial terms of the arrangement were not disclosed. Through the deal, the Web portal will deliver surveys to elicit users’ opinions on products and […]

Web researcher Jupiter Media Metrix will resume its patent-infringement lawsuit against its acquirer and rival company NetRatings, while federal regulators take a second look at the pending marriage. In a terse statement released Friday evening, the two companies said that questions from antitrust regulators about the two Internet measurement firms’ plans to merge had delayed […]

Web portal Yahoo! is stripping itself of the last vestiges of its “early days.” Yahoo!’s first iteration was as a hobby project of two Stanford graduate students, Jerry Yang and David Filo. Yang and Filo say they picked the site’s name because of its definition — rude, unsophisticated, and uncouth. Since then, however, the Sunnyvale, […]

The number of female Web surfers in the U.S. is growing faster than the overall Internet population, according to new findings from research service Nielsen//NetRatings. The study suggests that the number of female users are growing at a faster rate than the overall domestic Internet population. While the total Internet population grew 6 percent from […]