Christopher Saunders

Advergaming firm YaYa continues striking deals with large advertisers, on Thursday signing the U.S. unit of Honda Motor Co. to a deal for the development of a branded game for several vehicle models. American Honda Motor Co. commissioned YaYa to develop “Adventure Race,” an online racing game promoting the 2002 lines of its CR-V, S2000, […]

The U.S.’s leading mobile advertising industry association once again will be taking a new name, following the merger of the New York-based Wireless Advertising Association with a U.K. counterpart, the Wireless Marketing Association. The resulting Mobile Marketing Association, which will be headquartered in New York, thus combines the WAA’s membership of major technology players, media […]

Consumer packaged goods giant Unilever will continue to promote its goods through an extensive, renewed marketing agreement with AOL Time Warner. Through the deal, AOL will promote Unilever brands across its bevy of online and offline media properties. Few details were disclosed about the agreement, save that it encompassed several million dollars’ worth of media […]

A consortium of Web publishers is ramping up its pitch to advertisers, citing results from a new study that found that online usage exceeded television among an Internet-savvy audience. The Online Publishers Association, which represents companies like New York Times Digital, MarketWatch.com and CondeNet, said a recent survey of Internet access and media consumption found […]

The New York Times Co.’s online unit is quietly taking steps to better monetize its user base, with new requirements for users and a new tool designed to encourage them to cede more personal information. The company’s NYTimes.com site now requires consumers who sign up to access the site to give more user information than […]

Web ad giant DoubleClick has quietly backed out of selling ads targeted via profile, discontinuing its Intelligent Targeting unit. The move, which occurred officially at the end of December, will mean that New York-based DoubleClick will sell impressions only in run-of-network or run-of-site buys, or targeted via cookie-based criteria (such as by the recipient’s location […]

Web portal Yahoo!, aiming to boost advertising revenue amid one of the industry’s worst downturns in recent history, is snapping up troubled StarMedia’s Brazil-based search engine, Cade?, with an eye to increasing its foothold in Latin America. Financial terms of the sale were not disclosed. By purchasing the portal, Yahoo! gains one of the major […]

Media conglomerate AOL Time Warner is ringing in the new year with a bang, expanding a lucrative marketing agreement with financial services giant American Express and beefing up its ability to attract advertisers with online yellow pages. Through an enlarged, multi-year agreement with American Express, New York-based AOL will advertise credit cards and American Express’s […]

Consumers miss out on advertising branding messages when the ads appear in cluttered Web pages, according to a new study by Web research firm Dynamic Logic. While few are likely to be surprised at that news, the New York-based research group now has hard numbers detailing the amount that cluttered Web pages — that is, […]

Clothing manufacturer Levi Strauss is betting it can kick up some publicity for its new lines of jeans, by letting young consumers vote on the television spot they’d like to see air during the Super Bowl. Beginning Monday and continuing through Jan. 27, Levi Strauss plans to let Web users decide which ad it will […]

Continuing its efforts to reach out to high-end consumers via the Web, Volvo Cars of North America unveiled a site dedicated to its concept cars — and its brand positioning. The new Concept Lab Volvo site, which launched on Friday, showcases three of the Irvine, Calif.-based automaker’s recent designs, as well as the attention to […]

Travel Web site Travelocity is teaming with Continental Airlines in an online marketing partnership. Through the arrangement, the Fort Worth, Texas-based site said it would promote Continental travel deals through joint promotions, advertising and e-mail campaigns. The announcement marks a renewed effort by Travelocity to sign big-budget, long-term advertising deals, even as the ticket-sales market […]