Christopher Saunders

The board of directors of San Francisco-based interactive shop Organic recommended that stockholders agree to sell their shares to Seneca Investments — paving the way for a buyout and potentially, a merger. In September, New York-based Seneca, a holding company set up in a joint venture between ad agency giant Omnicom and venture capital outfit […]

In a move that speaks to the new importance of its non-media revenues, DoubleClick solidified and reorganized its upper management ranks on Thursday — appointing a CFO and its first CIO, and promoting David Rosenblatt to the post of president. The appointment of Rosenblatt — who formerly served as president of New York-based DoubleClick’s Technology, […]

Throw conventional wisdom out the window: online travel advertising continues to be strong even after the Sept. 11 attacks, while retail ad spending appears to have benefited little from the holiday shopping crush — according to new findings from Jupiter Media Metrix’s AdRelevance unit. The Alley-based researcher found that travel industry spending on online ads […]

In spite of its troubles during the past year, the online advertising industry is expected to see impressive growth during the next three years, according to a new study from GartnerG2. According to the Stamford, Conn.-based research group, the Web ad industry will rake in $18.8 billion in 2005, up from $7.9 billion currently. For […]

Clearly the economy hasn’t been especially friendly to technology companies during the past year and a half, but a new study suggests that most of those brands didn’t do themselves any favors, either — shooting themselves in the foot by failing to build meaningful customer relationships. According to a survey conducted by branding consultancy Liquid […]

Continuing efforts by the major portals to insulate themselves from the decline in advertising revenue, Terra Lycos plans to begin offering two new subscription services for homepage builders. Previously, the Madrid-based company’s Tripod and Angelfire sites, which let users build their own homepages, were supported entirely through embedded or pop-up advertising. A total of about […]

Recruitment site HotJobs.com said it plans to advertise during Super Bowl XXXVI, amid a brewing buyout war between Yahoo! and rival career site Monster.com. New York-based HotJobs becomes one of only two dot-coms to have committed to purchasing ad space during the Fox Television Network broadcast on Feb. 3. E*Trade recently signed on for the […]

“Name your own price” e-commerce player Priceline.com has a powerful new marketing partner, signing an agreement on Monday with AOL Time Warner to promote Priceline’s travel deals across its online outlets. The deal will see New York-based AOL promoting Norwalk, Conn-based Priceline.com across its interactive properties — including the Travel Channel on the America Online […]

NetCreations plans to bid farewell to co-founder and chief executive Rosalind Resnick, after almost seven years of serving as a leader in the e-mail marketing space. The company said that Resnick, who helped found the New York-based firm in 1995, is leaving to pursue other business opportunities, and to spend more time with family. Resnick […]

Avenue A is banking that the recent buzz around reach-based pricing will prove lucrative, as the firm rolls out its GRP and Reach Forecaster tool for media planners. The tool, created by Avenue A’s Atlas DMT technology unit, incorporates data gleaned from its Atlas ad serving and optimization suite with data from an undisclosed provider […]

24/7 Real Media plans to drop its Connect ad serving product from its lineup of offerings, focusing instead on technology developed by recently acquired rival Real Media. As a result, Open AdStream will become the company’s chief offering, available in hosted and in-house software versions. Additionally, OAS will power 24/7 Media’s network of Web sites. […]

Microsoft Corp. is gaining traction in its Advantage Marketing effort, signing financial services holding company Bank One to its roster of big-name advertisers. Through the three-year, $30 million agreement, MSN and Microsoft will run a series of initiatives designed to promote Bank One to consumers and small-to-medium-sized business customers. In keeping with its Advantage Marketing […]